Kerouac Falls Into The Gap

When I think Jack Kerouac, I think Columbia dropout. I think Beat Movement. I think his redefintion of the novel in On the Road. I think of him and Allen Ginsberg hanging out at the quintessential Columbia bar the West End--now Havana Central at the West End, which just for the record I have never been in. I think drugs and alcohol. I think counterculture. I think Fifties revolution.

I do not think The Gap.

But, alas, a few years ago that all-American bastion of jeans and T-shirts used Jack Kerouac in an ad campaign. I do not like this at all.